➡️ No SEO Rules are Arbritary - what works for some websites won't work for others
➡️ Copying winning SEO strategies is often impeded by historic performance - just because you've changed your strategy now to replicate a winning stratetgy doesn't mean you'll get the same results - your domains history, age, previous performance over time will shape how your change pans out
➡️ Links are important for nearly ALL SEO campaigns - even if information based content relies more heavily on content context, quality etc - links to the root domain will support quicker and more effective uptake of published content - elevated volumes of links that are from "trustworthy" sources are FAR more likely to speed up first pass indexing and to reduce the risk of first pass indexing resulting in content going into crawled currently not indexed / DCNI
➡️ Content quality scores from SEO tools are algorithmic in many cases - some are better than others - basing content scores on keyword matching along is a poor way to evaluate content as you could technically string together rubbish and get a good score- but the content could read awful
➡️ AI content isn't going to replace writers, merely assist them - even then, AI cannot compensate for a writer with a lack of knowledge around a product, service, topic - good writers don't need AI - they can merely use it for inspiration and for frameworking things in such as FAQS
➡️ SEO priorities should GENERALLY go - tech fixes (crucial - rendering, crawl, accessibility, directives, consistency) followed by content (index performance, coverage, quality, consistency, TOV, NLP performance at TOPICAL level, internal links, non duplication, non cannibalising content) followed by links (internal links with balanced anchor usage, followed by link priority by relevance, followed by high quality external links) followed by good user experience (no CLS, above the fold content aligning with end user intent - what do they want and can they access it easily, clean UX, easy to interact with content, clean NAV / CTAS, non intrusive media/functionality, easily digestible content by spacing, font size, media placement) followed by behavioural signals (working to improve actual behaviour over experienced behaviour based on intent / content type)
➡️ Search console should be your go to place for data - you should use search console for crawling and coverage data, you should use Google BigQuery to get all the data Google holds so you can process that data
➡️ Many "SEO factors" are factors with little to no benefit - Google - if it can crawl, index, render pages - that's a big battle out of the way - smaller auxiliary tasks should be deprioritised i.e. utilisation of header tags, alt attributes (not saying there isn't benefits - there are - just lower in general)
➡️ Shit links won't last as long in most instances - Spam brain will simply speed up the rate of crappy link devaluation
#seo #seotips #seo2023 #digitalmarketing